Sourcing Strategy

Key Takeaways: Who Wins Where? Before diving into the analysis, here is the snapshot of the current market battle. The “winner” depends on what metric you are looking at: Category Heritage Brands (e.g., Ariat, Pikeur) DTC Startups Who is Winning? Price Point Premium / High Markup Competitive / Value Startups (Better value for money) Innovation Speed Slow (Annual Cycles) Fast (Trend Reactive) Startups (Faster to launch) Market Reach Massive (Global Stores) Niche (Social Media) Heritage Brands (Volume) Sustainability Adapting Slowly Core Identity Startups (Built on eco-values) Provided by Zest Equestrian, your partner in premium apparel manufacturing. The world of horse riding gear is changing fast. In the past, everyone bought […]