Digital Marketing

The world of horse riding is changing fast. In the past, riders bought everything at local tack shops. Today, the global equestrian market is shifting to the internet. Experts predict this market will reach USD 18.3 billion by 2035. For new and existing brands, this is a huge opportunity. However, marketing horse gear is different from selling regular clothes. Riders are very specific about what they want. They need gear that is safe, fits perfectly, and looks good in the arena. If you try to sell to them like a normal fashion brand, it often fails. You need a strategy that builds trust and community. As Zest Equestrian, a leading […]