Brand Strategy

The world of horse riding is changing fast. In the past, riders bought everything at local tack shops. Today, the global equestrian market is shifting to the internet. Experts predict this market will reach USD 18.3 billion by 2035. For new and existing brands, this is a huge opportunity. However, marketing horse gear is different from selling regular clothes. Riders are very specific about what they want. They need gear that is safe, fits perfectly, and looks good in the arena. If you try to sell to them like a normal fashion brand, it often fails. You need a strategy that builds trust and community. As Zest Equestrian, a leading […]

Custom packaging has become a game-changer for equestrian brands looking to stand out in a competitive market. With the global equestrian market growing from $3.49 billion to an expected $13.11 billion by 2034, smart packaging decisions can make or break your brand’s success. At Zest Equestrian, we’ve seen firsthand how the right packaging strategy transforms ordinary products into premium experiences that drive customer loyalty and revenue growth. Custom Packaging ROI for Equestrian Brands Investment Return Break-even Social Impact $2,000-$5,000 design + $0.70-$6/unit 45% perceived value increase + 52-61% repeat purchases 2-3 months for brands selling $50+ products 40-55% customers share premium packaging Why Custom Packaging Drives Revenue for Equestrian Brands […]