Brand Strategy

The world of horse riding is changing fast. In the past, riders bought everything at local tack shops. Today, the global equestrian market is shifting to the internet. Experts predict this market will reach USD 18.3 billion by 2035. For new and existing brands, this is a huge opportunity. However, marketing horse gear is different […]

Custom packaging has become a game-changer for equestrian brands looking to stand out in a competitive market. With the global equestrian market growing from $3.49 billion to an expected $13.11 billion by 2034, smart packaging decisions can make or break your brand’s success. At Zest Equestrian, we’ve seen firsthand how the right packaging strategy transforms […]